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The ExecMedia blog

Practical notes from building websites, SaaS products and AI tools every day: what works, what we check by hand and what we have learned.

Latest posts

AI development 4 min read

Our review process for AI-generated code

AI writes a lot of first drafts in our studio. Nothing ships until a person has read it and the checks pass. Here is the process, layer by layer.

SaaS and product 5 min read

The real cost drivers of a SaaS MVP

The number of screens matters less than you think. Here are the things that really move the budget of a first SaaS version, and how to keep them in check.

Automation 5 min read

MCP servers explained for business owners

MCP servers let AI assistants use your business tools. Here is what that means in practice, without the jargon, and what to ask before you connect anything.

AI development 4 min read

Why we build with AI, and what we still do by hand

AI drafts a lot of our code, tests and documents. People still own the decisions that make a product good. Here is where we draw the line, and why.

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