What it means
Instead of building everything and revealing it at the end, many teams work in sprints. At the start, the team and client agree what to build. At the end, the team shows working software, gathers feedback and plans the next sprint.
Sprints come from agile methods such as Scrum, but many teams use a simpler version.
Why it matters for a business
Short cycles mean clients see progress often, problems appear early and priorities can change without wasting much work. It turns a large, risky project into a series of small, checkable steps.
A business example
Things to watch
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Agree clear goals for each sprint.
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Show working software, not only status updates.
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Keep a prioritized list for the next sprints.
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Leave room for fixes and feedback.