Veo 3.1 for business

Veo 3.1 is Google's current video generation model in the Gemini API. It creates video with native audio from text and image input, and supports video extension and generation from specific frames. Google lists a standard, a fast and a lite version, all as previews at the time of review. Veo 2.0 and 3.0 were shut down on June 30, 2026.

Video generation has become good enough for short social clips, storyboards and simple explainer scenes. It is not yet a replacement for a planned shoot or an editor. The cost is per second of video, so volume adds up quickly, and every clip needs review before it is used.

We would use Veo inside a workflow with a clear brief, prompt templates that match your brand, a review queue and a record of what was generated. Human approval stays mandatory for anything that reaches customers.

For comparison, Runway offers video generation and video editing models with its own API. For still images, see Nano Banana and GPT Image. See content generation.

Keep in mind that preview models can change behavior between updates. For a campaign that runs over weeks, generate and approve the clips early, and store the final files rather than relying on generating the same result again.