Construction and facilities In active development
A facility management platform that replaced spreadsheets and phone calls
Every request, inspection and cost for every building now lives in one place, with a clear owner and status.
Industries
Development capacity and AI tools for marketing agencies
Agencies sell ideas, campaigns and results. We handle the builds, the reporting and the automation behind them, under your brand when you need it.
Common challenges
What slows this industry down
Marketing agencies juggle many clients, each with its own website, campaigns, content calendar and reporting needs. Development work arrives in bursts: a landing page for a launch, a WordPress fix, a tracking problem, a new site. Hiring for every peak is expensive, and freelancers come and go.
Agencies also spend a surprising amount of time on reporting. Every month, someone pulls numbers from analytics, ad platforms and the CRM into slides for each client. Content production has the same pattern. AI can draft posts, briefs and variations, but only if the output matches each client's voice and passes review.
We work as a development partner for agencies, under your brand if you prefer, with clear estimates your team can resell. We build landing pages, WordPress and headless sites, automated client dashboards and AI content workflows. Your strategists and writers keep control of the message. We make it faster to produce and measure.
Development in bursts
Launches, landing pages and fixes arrive together, and the in-house team cannot cover every peak.
Monthly client reports
Numbers from analytics, ads and CRM are copied into reports by hand for every client.
Content at volume
Posts, emails and landing page copy are needed in many variations for many clients.
Slow client sites
Old themes and plugins slow sites down and hurt campaign results.
Social publishing
Scheduling and adapting posts across channels takes hours each week.
What we build
What we build for this industry
The services marketing agencies ask us for most often.
Landing pages
Single-purpose pages for a campaign, a launch or a product, built to load fast and test quickly.
WordPress development
Custom WordPress themes, plugins and cleanups for teams who want to keep editing content themselves.
Dashboards and reporting
Dashboards that pull numbers from the systems you already use and show what matters without a spreadsheet.
AI copilots
AI helpers built into your product or internal tools that draft, summarize and suggest while people decide.
Solutions that fit
Problems we solve here most often
AI-assisted content workflows
Briefs, first drafts, edits and repurposing in a workflow where people set the angle and approve every word.
Scheduling and drafting automation
Turn one piece of content into posts for each channel, schedule them and track results, with approval before anything goes out.
Automated reporting
Reports that build themselves from your systems on schedule, with a plain-language summary of what changed.
AI lead qualification
Score, research and route every new inquiry so your team talks to the best leads first.
Similar work
Similar work from other industries
Finance and accounting In use
A payroll system that turned a monthly build into a monthly review
Payroll is calculated from recorded inputs, reviewed once and sent as payslips in a single batch, with every change logged.
SaaS and startups Design stage
Designing a goal tracker that measures effort, not streaks
A product design built around handwritten daily proof, locked plans and honest self-scoring. The build is in progress.
In practice
What it looks like in practice
An illustrative walk-through, not a client story.
A twelve-person agency runs campaigns for twenty clients. For launches, we build landing pages from the agency's designs within days, with tracking set up and tested. The agency presents the pages to its clients as its own work.
At month end, each client's dashboard updates itself with data from Google Analytics, ad platforms and the CRM. An AI model drafts a short commentary on the main changes, which an account manager edits before sending. A content workflow drafts social posts from each blog article in the client's voice, based on approved examples, and a writer reviews them before they are scheduled.
The agency takes on more clients without hiring for every peak, and account managers spend their time on strategy calls instead of copying numbers into slides.
We keep a shared board of open work for each client, so your account managers always know what is in progress and when it will be ready. Estimates are fixed before work starts, which makes it easy to quote your clients with confidence and protect your margin.
Where to start
Where most marketing agencies teams start
Many agencies start by handing us landing pages or WordPress development for one client, to see how we work. Agencies with a reporting burden start with automated client reporting built on dashboards.
Next steps include content generation workflows, social media automation and AI copilots for strategists and writers. For clients with many inbound leads, lead qualification adds value the agency can sell. We agree on a clear process for briefs, reviews and handover at the start, so your clients get a consistent experience.
Models and tools
MCP servers and AI models that matter here
These connect AI to the tools this industry already uses. We pick per project and test on real data first.
- Google AnalyticsGoogle Analytics' official MCP server lets AI run GA4 reports, funnels and realtime reports and read property settings. Read-only.
- HubSpotHubSpot's official hosted MCP server lets AI search and manage CRM records, query CRM data and work with marketing emails, pages and posts.
- CanvaCanva's official MCP server lets AI search, create, resize, export and comment on designs, upload assets and use brand kits.
- Mailchimp TransactionalMailchimp's official MCP server covers Mailchimp Transactional (Mandrill): account status, templates, API help and send diagnostics.
- Claude Sonnet 5Anthropic's balance of speed and intelligence: a strong everyday model for assistants, document work, tool calling and coding.
- GPT-6 SolThe middle model of the GPT-6 family, positioned for complex coding and agentic workflows at a mid price level.
Keep exploring
More for marketing agencies
Related services
View all related services- Landing pages Single-purpose pages for a campaign, a launch or a product, built to load fast and test quickly.
- WordPress development Custom WordPress themes, plugins and cleanups for teams who want to keep editing content themselves.
- Dashboards and reporting Dashboards that pull numbers from the systems you already use and show what matters without a spreadsheet.
- AI copilots AI helpers built into your product or internal tools that draft, summarize and suggest while people decide.
- Headless CMS Content managed in one place and published to your website, app and other channels through an API.
- Subscription platforms Products people pay for monthly or yearly, with plans, trials, upgrades and billing that just works.
Solutions
View all solutions- AI-assisted content workflows Briefs, first drafts, edits and repurposing in a workflow where people set the angle and approve every word.
- Scheduling and drafting automation Turn one piece of content into posts for each channel, schedule them and track results, with approval before anything goes out.
- Automated reporting Reports that build themselves from your systems on schedule, with a plain-language summary of what changed.
- AI lead qualification Score, research and route every new inquiry so your team talks to the best leads first.
- Automated quoting Draft accurate quotes and proposals from a request, your price rules and past work, for a person to approve.
- AI translation workflows Translate websites, products and support content quickly with AI, a shared glossary and native-speaker review where it matters.
Industries
View all industries- SaaS and startups MVPs, subscription billing, AI features, multi-tenant platforms and scaling support for founders and product teams.
- Real estate Listing sites, lead handling, CRM automation and document workflows for agencies, brokers and developers.
- Finance and accounting Client portals, document collection, invoice and receipt processing, and reporting for accounting firms and finance teams.
- Education and elearning Course platforms, student portals, content workflows and AI tutoring assistants for schools and training companies.
- Professional services Client portals, proposal drafting, knowledge assistants and internal tools for consultancies, agencies and firms.
- Construction and facilities Job tracking, maintenance requests, inspections, quotes and proof-of-work photos for builders and facility teams.
Guides and articles
View all guides and articles- WordPress vs a custom website How WordPress and custom-built websites compare on cost, speed, flexibility, security and upkeep.
- Prompt writing basics for business teams How to write prompts that get consistent, useful results from AI tools, with templates your team can reuse.
- How to automate reporting with AI and MCP Build reports that assemble themselves from your systems through MCP, with a written summary people can trust.
- Website redesign checklist A step-by-step checklist for redesigning a website without losing search traffic, content or leads.
- SEO basics for new websites The technical and content basics every new website needs to be found in search, in the order to do them.
- How to set up automated reporting Replace manual weekly and monthly reports with dashboards and summaries that update themselves.
AI models
View all ai models- Claude Sonnet 5 Anthropic's balance of speed and intelligence: a strong everyday model for assistants, document work, tool calling and coding.
- GPT-6 Sol The middle model of the GPT-6 family, positioned for complex coding and agentic workflows at a mid price level.
- Claude Opus 5.5 Anthropic's recommended starting point for most serious work: long-running agentic coding and knowledge work, with a 1M token context window.
- Nano Banana (Gemini image) Google's Gemini-native image generation and editing models, known as Nano Banana 2 and Nano Banana Pro, which replace Imagen in the Gemini API.
- Veo 3.1 Google's video generation model, creating short video with native audio from text and images. Available as a preview, with fast and lite versions.
- Stable Diffusion 3.5 Stability AI's open-weight image models, in Large, Medium and Flash versions, which can be self-hosted or used through the Stability API.
MCP servers
View all mcp servers- Google Analytics Google Analytics' official MCP server lets AI run GA4 reports, funnels and realtime reports and read property settings. Read-only.
- HubSpot HubSpot's official hosted MCP server lets AI search and manage CRM records, query CRM data and work with marketing emails, pages and posts.
- Canva Canva's official MCP server lets AI search, create, resize, export and comment on designs, upload assets and use brand kits.
- Mailchimp Transactional Mailchimp's official MCP server covers Mailchimp Transactional (Mandrill): account status, templates, API help and send diagnostics.
- WordPress The official WordPress MCP Adapter lets AI discover and run WordPress abilities that plugins and sites expose, with WordPress permissions.
- Figma Figma's official MCP server gives AI design context, screenshots, variables and assets, and can now write to the canvas.
Glossary terms
View all glossary terms- SEO SEO, or search engine optimization, is the work of making a website easy for search engines to understand and useful enough to rank for the searches your customers make.
- Prompt engineering Prompt engineering is the practice of designing, testing and improving prompts so AI models produce reliable results for a specific task.
- Prompt A prompt is the instruction and context you give an AI model to get the output you want.
- Headless CMS A headless CMS is a content management system that stores and edits content but delivers it through an API, leaving the design to a separate frontend.
FAQ
Questions from marketing agencies teams
Have a question that is not here? Ask us directly.
Yes. We can work under your brand, and your clients deal only with you. See engagement models.
Yes, with dashboards that pull data from analytics, ad platforms and CRMs, plus drafted commentary for review. See automated reporting.
It can draft in a voice based on approved examples, which writers then edit. See content generation.
Yes, including custom themes, speed work and migrations. See WordPress development.