AI-Powered Web Development
A website redesign that keeps what works and fixes what does not
We rebuild outdated websites without losing the rankings, content and links that already bring you customers.
The problem
The problem this solves
A redesign sounds simple: new look, same business. In practice it is one of the easiest ways to lose traffic. Pages disappear, URLs change without redirects, content that ranked well is rewritten or removed, and the new site launches to a sharp drop in inquiries.
The reasons for a redesign are usually real. The old site looks dated, loads slowly, breaks on phones or runs on a platform nobody wants to touch. Every change is painful, so the site slowly falls out of date. Carrying that technical debt costs more each year.
A careful redesign starts with what you have. We measure which pages bring traffic and inquiries, keep or improve them, and retire the rest with proper redirects. Then we rebuild on a fast, modern base that your team can edit. The goal is a better site on day one, not a better site after six months of recovering rankings.
We also use the redesign to fix the things visitors never see but search engines do: page speed, structured data, accessibility and clean page titles. Our website redesign checklist lists everything we check before and after launch.
What you get
What you get
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A content and SEO audit
Which pages bring traffic, links and inquiries, and which can be merged or retired.
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A new site structure
Clearer navigation and page groups, based on how your customers look for you.
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A modern design
A fresh look in your brand, designed for phones first and tested on real devices.
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Improved content
Existing copy tightened and updated, with gaps filled where competitors answer questions you do not.
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A complete redirect map
Every old URL mapped to its best new page, tested before launch.
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A faster site
Lighter pages, optimized images and modern hosting, measured before and after.
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An easy editor
A CMS your team can use without breaking the layout.
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Launch monitoring
Search Console and analytics checks in the weeks after launch to catch and fix any drops quickly.
How we build it
How we build it
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1
Audit
We crawl the current site and review analytics and search data to see what is working.
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2
Plan
New structure, content plan and redirect map, agreed with you.
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3
Design
Key templates designed and reviewed on your own devices.
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4
Build and migrate
New site built, content moved and improved, redirects set up.
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5
Launch and watch
We launch at a quiet time and monitor rankings, errors and inquiries closely.
AI and people
Where AI helps, where people decide
AI makes the repetitive parts faster. The decisions that shape your product stay with experienced people.
Where AI speeds things up
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Crawling the old site and grouping pages by topic and performance.
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Drafting redirect maps from old URLs to new pages.
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Rewriting outdated copy into clearer first drafts.
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Checking the new site for broken links, missing titles and slow pages.
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Comparing old and new pages so no important content is lost.
Where people decide
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Which pages to keep, merge or retire.
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The new structure and design direction.
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The final wording of every page.
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Whether each redirect sends visitors to the right place.
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When the site is safe to launch.
Is this right for you?
When this is the right choice
A good fit when
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Your site looks dated or breaks on phones.
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Your team cannot update it without a developer.
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It already has search traffic you do not want to lose.
Consider something else when
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The design is fine and only speed is the problem. Try speed optimization first.
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Your business is changing direction. Settle the new offer before redesigning.
Timeline and cost
What affects the timeline and cost
Most redesigns of small and mid-sized sites take a few weeks to a couple of months. Large sites with hundreds of pages, several languages or complex integrations need more time for the audit, migration and redirect testing.
We do not publish fixed prices because scope drives cost. How we estimate.
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Site size
The number of pages to audit, migrate and redirect is the biggest factor.
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Content changes
Keeping content as it is costs less than rewriting or expanding it.
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Page templates
More unique layouts mean more design and build work.
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Integrations
Forms, CRM, booking and ecommerce features must be rebuilt and retested.
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Languages
Each language version needs its own migration and redirects.
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Platform change
Moving from one CMS to another adds content export and import work.
Keep exploring
Related services, solutions and reading
Related services
View all related services- AI-Powered Web Development Business websites, customer portals, dashboards and web applications that load fast, rank well and are easy to change.
- Business websites Fast, clear websites that explain what you do, rank in search and turn visitors into inquiries.
- WordPress development Custom WordPress themes, plugins and cleanups for teams who want to keep editing content themselves.
- Website speed optimization Find what makes a site slow and fix it, so pages load quickly on phones and rank better in search.
- Landing pages Single-purpose pages for a campaign, a launch or a product, built to load fast and test quickly.
- Headless CMS Content managed in one place and published to your website, app and other channels through an API.
Solutions
View all solutions- AI-assisted content workflows Briefs, first drafts, edits and repurposing in a workflow where people set the angle and approve every word.
- AI lead qualification Score, research and route every new inquiry so your team talks to the best leads first.
- Price monitoring Collect competitor prices automatically, match them to your products and alert you when something changes.
- AI translation workflows Translate websites, products and support content quickly with AI, a shared glossary and native-speaker review where it matters.
Industries
View all industries- Professional services Client portals, proposal drafting, knowledge assistants and internal tools for consultancies, agencies and firms.
- Education and elearning Course platforms, student portals, content workflows and AI tutoring assistants for schools and training companies.
- Hospitality and travel Booking sites, guest messaging, review analysis and multilingual content for hotels, tour operators and travel businesses.
- Marketing agencies Landing pages, content workflows, client reporting and white-label development capacity for marketing agencies.
- Ecommerce Online stores, product data cleanup, support assistants, price monitoring and order automation for online retailers.
- SaaS and startups MVPs, subscription billing, AI features, multi-tenant platforms and scaling support for founders and product teams.
Case studies
View all case studiesGuides and articles
View all guides and articles- Website redesign checklist A step-by-step checklist for redesigning a website without losing search traffic, content or leads.
- SEO basics for new websites The technical and content basics every new website needs to be found in search, in the order to do them.
- WordPress vs a custom website How WordPress and custom-built websites compare on cost, speed, flexibility, security and upkeep.
MCP servers
View all mcp servers- Browser automation Servers that let an AI agent open web pages, click, fill forms, take screenshots and extract data from sites.
- Canva Canva's official MCP server lets AI search, create, resize, export and comment on designs, upload assets and use brand kits.
- Shopify Dev Shopify's Dev MCP server helps developers build for Shopify: it searches Shopify docs and API schemas and validates GraphQL, components and themes.
- WordPress The official WordPress MCP Adapter lets AI discover and run WordPress abilities that plugins and sites expose, with WordPress permissions.
Glossary terms
View all glossary terms- SEO SEO, or search engine optimization, is the work of making a website easy for search engines to understand and useful enough to rank for the searches your customers make.
- Headless CMS A headless CMS is a content management system that stores and edits content but delivers it through an API, leaving the design to a separate frontend.
- Technical debt Technical debt is the future cost of shortcuts taken in software, such as quick fixes or missing tests, which make later changes slower and riskier.
- Wireframe A wireframe is a simple sketch of a screen's layout and content, used to agree on structure before visual design and development begin.
- Frontend The frontend is the part of a website or app that people see and use, including pages, forms, buttons and how they respond.
FAQ
Questions about website redesign
Have a question that is not here? Ask us directly.
It can if URLs change without redirects or ranking content is removed. We audit what ranks, keep or improve it, and redirect every old URL. Small ranking movements after launch are normal and usually settle quickly when the basics are done right.
Common signs are slow pages on phones, a design that no longer matches your business, content your team cannot update, and falling inquiries. Sometimes a speed fix or content update is enough. See website speed optimization.
Yes. If your current CMS works for your team, we can redesign within it. If it is holding you back, we will explain the options, such as WordPress or a headless CMS.
Typically a few weeks for small sites and a couple of months for larger ones. The audit and content decisions often take longer than the build itself, which is why we start them first.