Mobile App Development
Get your app through review and into the stores
Launching an app is more than uploading a file. We prepare listings, privacy details and test builds, handle review feedback and manage releases for both stores.
The problem
The problem this solves
Many app projects lose weeks at the very end. The app works, but the store listing is not ready, the privacy questionnaire is incomplete, test accounts are missing, or the reviewer finds a guideline issue nobody knew about. Each rejection means another round and another wait.
After launch, releases become their own problem. Builds are made by hand on one developer's laptop. Version numbers get mixed up. A bad update reaches every user at once because there was no staged rollout. Nobody watches crash rates after a release until reviews start to drop.
We treat launch and releases as part of the product. We prepare store listings with clear screenshots and descriptions, complete privacy and data safety details accurately, provide reviewers with what they need, and set up automated builds so every release is repeatable. Staged rollouts and monitoring catch problems before they reach everyone.
Store listings also affect how many people install your app. Clear screenshots, an honest description and the right keywords help people find and choose it. We draft these with AI from your product and positioning, then edit them so they are accurate and persuasive without overpromising.
We can do this for apps we build or for apps built by another team. Either way, you own the developer accounts, and the release process is documented so your team can run it without us. We also leave a short checklist for every future release, covering version numbers, release notes, privacy changes and the checks to run before and after publishing.
What you get
What you get
-
Store listings
App name, descriptions, keywords and categories for the App Store and Google Play.
-
Screenshots and previews
Screenshots for required device sizes, designed to explain the app at a glance.
-
Privacy details
Accurate App Store privacy labels and Google Play data safety answers.
-
Test builds
TestFlight and Play internal testing tracks for your team and beta users.
-
Review handling
Reviewer notes, demo accounts and responses to any review feedback.
-
Automated builds
A build pipeline that signs and uploads releases consistently.
-
Staged rollouts
Releases to a small share of users first, then everyone.
-
Post-release monitoring
Crash rates, ratings and reviews watched after each release.
How we build it
How we build it
-
1
Readiness check
We review the app against store guidelines and list anything that could cause rejection.
-
2
Prepare listings
Descriptions, screenshots and privacy details drafted and approved.
-
3
Beta testing
Test builds shared with your team and beta users.
-
4
Submit
Builds submitted with reviewer notes; feedback handled quickly.
-
5
Release
Staged rollout with monitoring, then full release.
AI and people
Where AI helps, where people decide
AI makes the repetitive parts faster. The decisions that shape your product stay with experienced people.
Where AI speeds things up
-
Drafting store descriptions and keyword options.
-
Checking the app against store guideline lists.
-
Generating screenshot layouts and captions.
-
Summarizing user reviews into themes.
-
Writing release notes from the change log.
Where people decide
-
How the app is described and positioned.
-
Accurate privacy answers about data use.
-
How to respond to reviewer feedback.
-
When to expand a staged rollout or halt it.
-
Which review themes to act on.
Is this right for you?
When this is the right choice
A good fit when
-
Your app is nearly ready and you have not launched before.
-
Reviews or rejections have delayed previous releases.
-
Releases are manual and error-prone today.
Consider something else when
-
Your app is a progressive web app with no store listing.
-
Your team already runs smooth, automated releases.
Timeline and cost
What affects the timeline and cost
Preparing a first launch usually takes one to two weeks alongside the final development work. Store review itself often takes a few days per round. Setting up automated builds is a one-time task of a few days.
We do not publish fixed prices because scope drives cost. How we estimate.
-
Platforms
Launching on both stores doubles the listing and review work.
-
Languages
Localized listings and screenshots for each market.
-
App category
Health, finance, kids and payments apps face stricter reviews.
-
Build automation
Setting up signing and pipelines is extra work the first time.
-
Screenshot design
Custom-designed screenshots take longer than simple captures.
-
Existing app state
Apps built by others may need fixes before they pass review.
Keep exploring
Related services, solutions and reading
Related services
View all related services- Mobile App Development iOS, Android and cross-platform apps with the backend and APIs they need, taken all the way to the app stores.
- Website redesign Rebuild an outdated site without losing its search rankings, content or the links people already use.
- iOS apps Native iPhone and iPad apps that feel at home on Apple devices and pass App Store review.
- Cross-platform apps One codebase for iOS and Android with React Native or Flutter, so both apps ship together.
- LLM integration Add a large language model to software you already have, with the guardrails, costs and logging handled.
- AI-Powered Web Development Business websites, customer portals, dashboards and web applications that load fast, rank well and are easy to change.
Solutions
View all solutions- AI-assisted content workflows Briefs, first drafts, edits and repurposing in a workflow where people set the angle and approve every word.
- AI translation workflows Translate websites, products and support content quickly with AI, a shared glossary and native-speaker review where it matters.
- AI support agent An assistant that answers routine questions from your own content, checks orders and hands anything else to a person.
- Feedback analysis Read every review, survey and ticket, group them by theme and sentiment, and show what customers keep asking for.
Industries
View all industries- SaaS and startups MVPs, subscription billing, AI features, multi-tenant platforms and scaling support for founders and product teams.
- Hospitality and travel Booking sites, guest messaging, review analysis and multilingual content for hotels, tour operators and travel businesses.
- Education and elearning Course platforms, student portals, content workflows and AI tutoring assistants for schools and training companies.
- Ecommerce Online stores, product data cleanup, support assistants, price monitoring and order automation for online retailers.
- Marketing agencies Landing pages, content workflows, client reporting and white-label development capacity for marketing agencies.
Case studies
View all case studiesGuides and articles
View all guides and articles- Website redesign checklist A step-by-step checklist for redesigning a website without losing search traffic, content or leads.
- SEO basics for new websites The technical and content basics every new website needs to be found in search, in the order to do them.
- WordPress vs a custom website How WordPress and custom-built websites compare on cost, speed, flexibility, security and upkeep.
AI models
View all ai models- ElevenLabs Eleven v3 ElevenLabs text-to-speech: the expressive Eleven v3 in 70+ languages, a real-time conversational version, and the low-latency Flash models, with voice cloning.
- Qwen3.8-Max Alibaba's current Qwen flagship for long autonomous coding and professional work, with image and video input, tool calling, JSON Schema output and a 1 million token window.
MCP servers
View all mcp servers- Developer tools Servers for code hosting, version control, files, containers, error tracking and documentation lookup.
- Shopify Dev Shopify's Dev MCP server helps developers build for Shopify: it searches Shopify docs and API schemas and validates GraphQL, components and themes.
- WordPress The official WordPress MCP Adapter lets AI discover and run WordPress abilities that plugins and sites expose, with WordPress permissions.
- Amazon Selling Partner API Amazon's SP-API MCP server helps sellers and developers explore the Selling Partner API, generate code and run API calls, with approval for writes.
- Canva Canva's official MCP server lets AI search, create, resize, export and comment on designs, upload assets and use brand kits.
- Cloudflare Cloudflare's Code Mode MCP server lets AI search Cloudflare docs and the API and execute API calls, within the scopes you grant.
Glossary terms
View all glossary terms- Deployment Deployment is the process of releasing a new version of software to the servers where users can reach it.
- Cross-platform app A cross-platform app is a mobile app built from one shared codebase that runs on both iOS and Android.
- SEO SEO, or search engine optimization, is the work of making a website easy for search engines to understand and useful enough to rank for the searches your customers make.
- Headless CMS A headless CMS is a content management system that stores and edits content but delivers it through an API, leaving the design to a separate frontend.
FAQ
Questions about app store launch
Have a question that is not here? Ask us directly.
Common reasons are crashes, missing features the listing promises, incomplete privacy details, broken login for reviewers and payment rule issues. A readiness check before submission avoids most of them.
Yours. The app should be published under your company's Apple and Google accounts so you own it. We work with delegated access.
Yes. We review it for store readiness, fix blocking issues and handle submission. See cross-platform apps if larger changes are needed.
Releasing an update to a small share of users first and increasing it over days, so problems can be caught before they affect everyone.